Press release

Xenoma Starts Advanced Sales of a New Online Fitness Product “e-skin EMStyle Personal”
The online live training system will become an easy and fun exercise routine for users.

TOKYO (October 27, 2021) – Xenoma Inc., a smart apparel startup, today starts advanced sales of "e-skin EMStyle Personal", an online service that uses EMS suits to help people who dislike exercise to get in shape efficiently, through the crowdfunding service "Makuake".

The "e-skin EMStyle Personal" system is a service that combines a full-body EMS suit with an app. By wearing the suit while exercising, users can shape up their entire body more efficiently. This exercise yields even better results when using the live training available through the app. This service especially targets people suffering from a lack of exercise due to the long-lasting stay-at-home measures and the prevalence of working from home. It really is the perfect tool for everyone who wants to get into shape without spending too much time on regular exercise. Professor Dr. Memmert and Dr. Krause (German Sports University), leading experts in sports research, have confirmed the effects of the product in empirical experiments, showing that muscle activity is sustained even after 48 hours and that light exercise results in high fat burning efficiency per calorie.

*EMS (Electrical Muscle Stimulation) is a method that has long been utilized in the nursing and rehabilitation fields to maintain and improve muscle strength by applying an electric current to muscles to make them contract. It is recommended for those who do not usually exercise, the elderly, and postpartum women, as it can safely apply a load to the muscles without the use of heavy equipment.

The e-skin EMStyle Personal service application (Android/iOS compatible, scheduled to be renewed in December) has a function that allows users to control the EMS intensity up to 100 levels for each of the eight muscle groups. By selecting a trainer online and booking and attending live personal training sessions, users can take their own customized training program that perfectly fits their individual needs. The service also boasts the world's first "Remote Assist" function, allowing online trainers to control the EMS intensity during training to maximize the training effects. The participants can be trained as if they were being assisted face-to-face by a trainer.

After trainers and fitness instructors complete registration and an introductory EMStyle learning course, they can provide training to users and earn from it. By providing online training that can be highly effective in a short period of time through EMS, they can effectively use any spare time as a new profit-making opportunity.

Crowdfunding Project

Campaign Period: Wednesday, October 27, 2021 – Wednesday, November 10, 2021
Shipping: Japan only

Product Overview

Product Price: 49,800 yen + Monthly subscription plan from 5,000 yen
*The minimum contract period for the subscription plan is 6 months, as results are best seen with continuous use.

Makuake Limited Offers

  • You can start without a monthly plan.
  • [Super early-bird discount: 10% off] Starting from 44,820 yen
  • You will receive two one-on-one live training sessions (worth 8,000 yen)

About e-skin EMStyle Professional for businesses

"e-skin EMStyle Personal" is designed for use by individual consumers. For businesses such as fitness gyms, aestheticians, and osteopathic clinics, we offer "e-skin EMStyle Professional," a monthly service that minimizes the startup costs of introducing the service by offering free suit size exchanges among other perks. For more details, please contact us.

About Xenoma Inc.

Xenoma develops the next-generation smart apparel ‘e-skin’ to provide well-being and happiness in your daily life. Tracking various data anytime and anywhere on the whole body, e-skin is one of the most ideal interfaces to monitor activities and vital signs. The special flexibility and comfort of the e-skin technology makes it possible to track and capture the user’s natural and unhindered performance.